According to new research from advertising service provider DoubleClick, viewers click the “Play” button on video ads more than they click on image ads. They also found that video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads. “Online video ads […]

The Wall Street Journal’s Walt Mossberg has been test-driving an Apple TV for the last couple of weeks and calls it “a very well-designed product that easily brings the computer and the TV together.” “We’ve been testing Apple TV for the past 10 days or so, and our verdict is that it’s a beautifully designed, […]

A remix of Apple’s famous 1984 ad that places Senator Hillary Clinton in the “big brother” role is causing a stir in mainstream media. The video, below, is being called “groundbreaking”, and “a watershed moment in 21st century media and political advertising”. The video represents “a new era, a new wave of politics … because […]

YouTube today confirmed that it was announcing the first-ever YouTube Video Awards, a significant award established to recognize popular YouTube videos. The 2007 YouTube Video Awards commemorate the site’s most popular user-created videos of 2006. The company is only offering winners a trophy, despite the fact that the popular user-generated content the award highlights has […]

YouTube plans to launch the YouTube Video Awards, an event to honor the best user-generated videos, acccording to a report at Mashable. The seven categories are Most Inspirational, Most Creative, Best Series, Best Comedy, Musician of the Year, Best Commentary and Most Adorable Video Ever. Voting will take place from Monday to Friday. Winners will […]

In an opinion piece in the New York Times lawyer and free culture advocate Lawrence Lessig offers his take on Viacom’s $1 billion lawsuit against YouTube: The complex balance of interests within any copyright statute are best struck by Congress. But 20 months ago, the Supreme Court reversed this wise policy of deference. Drawing upon […]

Media conglomerate Viacom is suing Google for $1 billion dollars, arguing that YouTube’s business is built on ripping off other people’s work: “YouTube is a significant, for-profit organization that has built a lucrative business out of exploiting the devotion of fans to others’ creative works in order to enrich itself and its corporate parent Google. […]

Media conglomerate Viacom, parent company of MTV, Comedy Central, BET, TV Land and Nickelodeon, has filed a $1 billion lawsuit against Google and its Internet video sharing site YouTube over unauthorized use of copyrighted entertainment. The suit accuses Web Google and YouTube of “massive intentional copyright infringement” of Viacom’s entertainment assets and seeks an injunction […]

MTV has announced record traffic and video streams for mtv.com since the beginning of the year. January and February were consecutive record-setting months for the site. The site delivered a record 84 million streams in January, only to beat that number in February with 85.1 million streams.Year-to-year comparisons are even more striking: January 2007 streams […]

Use of streaming video increased 38.8% in 2006 across all entertainment and media sites, including free (ad-supported) and subscription services. Internet music radio grew by 17.9% in ‚Äò06. The largest streaming video networks include Internet aggregation sites such as Yahoo, MSN, Real Networks. Traditional media brands such as Disney/ABC and CBS also command significant video […]