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SelliQuest Adds Podcasting to Life Science Offerings

Aug 3rd, 2006 | By | Category: Podcasting Services

SelliQuest, a provider of sales communications solutions for the Life Sciences industry, announced today that all of its products have been upgraded to include podcast capability.

“Our products already provide the kind of subscription-based relationship that podcasts use,” explained Ike Carpenter, SelliQuest’s President and CEO. “We not only believe that this kind of relationship represents the future of marketing, but we can quantify its effectiveness. ”

“Our experience confirms that physicians want to see the information that pharmaceutical companies have to offer, as long as it’s delivered on their schedule and in the medium they prefer,” Carpenter continued. “Furthermore, our statistics tell us that 40% of physicians prefer to receive content online and more than half of that group reads that content outside of normal business hours.”

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Corporate Podcasting Summit 2007 Call for Papers

Aug 3rd, 2006 | By | Category: Corporate Podcasts, Podcasting Events

The Corporate Podcasting Summit, a podcast conference that focuses on business podcasting, has announced plans for events in London, UK and the US East Coast in 2007.

At the inaugural Corporate Podcasting Summit, held in San Francisco, June 2006, there were speakers from Whirlpool, the host of the Disneyland Resort podcasts, BEA Systems and Keane, as well as from technology companies such as Audible, Feedburner, Pheedo and ListenShare.

Summit organizers are looking for a number of case studies, expert speakers, and enterprise podcasters from the public and private sectors for the 2007 shows.

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Podcasting from the Fringe

Aug 2nd, 2006 | By | Category: Podcast Quickies

Edinburgh Festival Fringe Podcast

The Stage, a UK trade publication for the entertainment world has partnered with The Podcast Network to bring the Edinburgh Festival Fringe Podcast to podcast listeners around the world.

The Edinburgh Fringe Festival features 28,014 performances of 1,867 shows in 261 venues, and features an estimated 16,990 performers.

The podcast is freely available to anyone with an internet connection. New editions of the show will be available to listen to on both The Stage’s and The Podcast Network’s websites and also by saving the MP3 file to your computer, or subscribing to the show.

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Supergenius Stephen Hawking Has No Clue How the World Can Survive; Worse Still – Yahoo! Has No Clue What a Podcast Is

Aug 2nd, 2006 | By | Category: Corporate Podcasts, Podcast Quickies, Strange

Stephen Hawking with Chinese Babe

Yahoo today released a press announcement that announced that renowned British astrophysicist and professor Stephen Hawking has vocalized his thoughts about the fate of the world in an exclusive audio podcast featured at the Yahoo! Search site.

Pretty important stuff to think about.

Unfortunately for the world, Hawking has no clue how the world can survive the next 100 years. Even worse, Yahoo! apparently has no clue what a podcast is.

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Major Record Label Podcasting Under the Radar

Aug 2nd, 2006 | By | Category: Corporate Podcasts, Podcast Quickies

KamiMajor label Warner Brother Records appears to be podcasting traditionally copyrighted music, from well-known artists, Under the Radar. Murmurs and whispers around the podosphere have hinted that Bands Under the Radar, described as “a music podcast featuring unsigned bands and indie artists,” is not “indie” at all, but is in fact a podcast being quietly produced and distributed by Warner Brothers Records.

The podcast features music from “indie bands”, such as Tom Petty, Chris Isaak, Kasey Chambers, Better Than Ezra, Mark Knopfler, Johnny Cash, Loleatta Holloway & Muse – all Warner Brothers artists.

Kami Knake right, the host for the program is New Media Coordinator for Warner Brothers Records, and the podcast is served up by Warner Bros: http://download.wbr.com/wlp/kami/BUTR-Podcast20.mp3 is the latest episode.

We asked Knake whether her podcast, which has a low-budget “indie” quality to it, is in fact an official corporate podcast made on behalf of Warner Brothers Records.”It’s something I started before I came to WBR,” said Knake. “I do play WBR artists, but that’s by choice. My podcast has nothing to do with WBR. 😉 ”

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Internet Video Hotter Than Ugly Web Pages

Aug 1st, 2006 | By | Category: General, Video, Vlogs

In July, the daily reach of YouTube pulled ahead of MySpace. YouTube’s growth has been explosive, going from nowhere a year a go to becoming the sixteenth most popular site on the Web, as measured by Alexa.

YouTube vs MySpace
The tremendous growth reflects increasing penetration of broadband, more vloggers creating independent video content and YouTube’s ability to tap into viral video distribution.

MySpace (6) has a higher traffic rank than YouTube (16), which reflects that people view more pages per visit at MySpace. Also, many people view YouTube’s content through embedded viewers at independent blogs, which increases YouTube’s reach, but limits its page views.

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World War II, the US Senate, Viagra & Podcasting

Aug 1st, 2006 | By | Category: Podcast Quickies, Strange

Bob DoleWhat do World War II, the US Senate, Viagra & podcasting have in common?One man, former Senator Bob Dole.

Dole, truly a Renaissance man, fought for his country, being gravely wounded in Italy during WWII. Then, he served for his country, as US Senator from the great state of Kansas. More recently, he opened the door to a new century, appearing as the point-man on tv commercials for Viagra.

Now, Bob Dole is talking to seniors about Medicare in a new podcast, Bob Dole on Medicare – 10 Things Seniors Need to Know.

Dole announced today the launch of a Medicare podcast to educate beneficiaries and their caregivers about the enrollment process. The weekly podcast, titled Ten Things Seniors Need to Know about Medicare’s Drug Coverage, provides seniors and people living with disabilities a source of information about the drug benefit prior to the 2007 enrollment period, beginning on November 15, 2006.”With a little over three months until the start of the sign-up period, now is the time for seniors to learn about their options and decide if they want to enroll,” said Senator Dole. “Seniors need to look at their current prescription drug coverage and determine if they could save more money by switching to Medicare’s program. Those currently enrolled in a Medicare drug plan should assess whether they can get better coverage by switching to a different plan.”

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Girls Gone Wired: Women Want Hot Tech Toys

Aug 1st, 2006 | By | Category: General, iPods & Portable Media Players, Strange

iPo dwoman dancing

Most women would choose a new iPod over a shopping spree at a clothing store and even over a romantic evening with someone special, according to Women’s Watch: Girls Gone Wired, a study of women and technology by Oxygen Media.

According to Oxygen, a media network for woman, the study shows that the technology gender gap has virtually closed and that the majority of women are hungry, even voracious, for technology. The study shows that a full 79% of the female market is interested in and using technology.

The good news for geeky guys? 77% of the women surveyed would even prefer a new plasma TV to a diamond solitaire necklace. Score!

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CNN, AOL Following YouTube Lead

Jul 31st, 2006 | By | Category: Streaming Video, Video, Vlogs

AOL and CNN have announced new services that take the lead from YouTube and other Internet video sites, letting users post their own content to the sites.

AOL is revamping its video site in an attempt to match popular do-it-yourself Web services like YouTube, while also improving its video-search tool and offering more programming as it tries to win loyal viewers.

“In the past year we’ve seen video has exploded on the Web,” said Josh Freeman, vice president of AOL Video. “We’re trying to integrate all elements,” instead of specializing in user-generated video or movie trailers, or having a video store. AOL’s goal is to get viewers to think about tuning into Internet videos the way they turn on their television, he said.

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Podcasting, Blogging Are Top Marketing Tools

Jul 31st, 2006 | By | Category: Audio Podcasting, Podcasting Research

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives.

When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied – technology services firms, and business software and hardware – put Blog and the Podcast in the top five.

About a quarter of those surveyed considered podcasts “very effective” tools for generating leads.

The information comes from Marketing Sherpa’s annual survey of business technology marketing executives. About 1,900 responded to the survey.

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