Portable Media Player Owners Listening To Less Radio
Apr 23rd, 2007 | By James Lewin | Category: iPods & Portable Media Players, Podcasting Research, Podcasting StatisticsAccording to a new report by broadcasting research firm Arbritron, iPods and portable media players are one of the fastest-growing audio platforms, but the audience for traditional radio remains strong. While Arbitron’s analysis paints a fairly rosy picture of the state of radio, their stats confirm several industry trends that may cause concern for traditional […]