Will Steve Jobs’ One More Thing Today Be A New Multimedia Publishing App?
Jan 27th, 2010 | By James Lewin | Category: Apple iPad, General, iPods & Portable Media Players, Podcasting Software 
Two recent Apple introductions – iTunes LP & Apple TV – are interesting technologies but have failed to wow customers.
The main reason for this has been a lack of content. Only a tiny number of albums are available as iTunes LP releases. And Apple TV is crippled by the paucity of content on it.
The Apple iPad is likely to be an ideal ereader & multimedia player. But it won’t take off until there are multimedia ebooks, movies and music media packages for it.
Because of this, it’s likely that Steve Jobs will introduce a new publishing application today – an application that’s designed to create content for the Apple Tablet, but also for Apple TV, iPods and Macs.
“The focus is going to be on content creation and participation,” according to a technologist with ties to Apple quoted by Wired. “If the tablet is going to be an answer to things like the Kindle, which are purely about consumption, what you’re going to see is Apple is going to be full-blown about creation.”
Could Steve Jobs’ “one more thing” today be a new publishing application – the GarageBand of multimedia?
Image: Fotoboer.nl
We’ll know soon – but I agree that they’ve got to do a new app that makes publishing content for these things easy.
They’re supposed to be talking to publishers, and they won’t have much to talk about unless they’ve got a solution for easily making content for these things.
Apple didn’t introduce a multimedia publishing system, but one is available. With it, you can convert PDF files to interactive, multimedia publications. The resulting products run natively on Mac and Windows PCs, but can be converted to run on browser-based devices, including the iPad, iPhone, and iTouch. You can try a product free in your browser: http://www.mediatechnicscorp.com/pub/ohipad/login.html or download free tools to create your own products at http://www.bookonpublish.com.