Startup digital advertising and technology firm VoloMedia (formerly known as PodBridge) has  announced today a free metrics and analytics service that helps podcasters track the activity of the programs they publish to iTunes. VoloMedia founder Murgesh Navar described the service in a post today on the Association for Downloadable Media blog: “Bridge-to-Google Analytics is a […]

The Association for Downloadable Media (ADM) today released a list of association members from across the downloadable and new media industry, all of whom are in voluntary support of the preliminary standards and guidelines agreed upon by the organization. ADM officials characterize this as “another step toward creating a landscape favorable to the commercialization” of […]

Startup digital advertising and technology firm VoloMedia has launched a new version of podcast advertising tracking plug-in that is compatible with Apple’s iTunes. VoloMedia, formerly PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particularly podcast. The program also works as an ad-serving platform, letting […]

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in […]

The Association for Downloadable Media, a recently-formed industry association “focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media,” last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days […]