Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads. Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners […]

Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc. Highlights of […]

French video site DailyMotion announced today that HD video uploaded by “MotionMaker” contributors will be now automatically be re-encoded in 720p High Definition for playback on the site. Dailymotion has also launched their new HD video player, recently in beta, throughout the site. The move supports the trend towards HD Internet television that we’ve highlighted […]

It looks like Toshiba is giving up on HD DVD, making Blu-Ray the de facto high-definition DVD standard. The format war, often compared to the Betamax-VHS battle in the 1980s, has confused consumers unsure of which DVD or player to buy. The HD DVD standard has suffered crippling blows in the last few months, though, […]

Video snacking – watching short, on demand Internet video over your lunch hour. Lunch Is The New Prime Time Nielsen has released new research that identifies “video snacking” as a real trend. Internet video viewing peaks during lunchtime hours on weekdays: Streaming activity at the top network TV Web sites peaks during the weekday lunchtime […]

People working in new media are starting to try out the Apple TV update, and most are giving it rave reviews. We published an in-depth Apple TV review and walkthrough yesterday, and gave Apple TV 2 a “B”. We like the new movie features, but the podcast support is confusing and makes it hard to […]

Video blog/video conversation site Seesmic is announcing tomorrow that it has raised $6 million in funding. The investment is lead by Atomico – an investment group founded by Niklas Zennstr√∂m and Janus Friis. The complete list of investors is: Michael Arrington – Founder, TechCrunch Steve Case – Co-Founder and former CEO and Chairman, AOL Jeff […]

Apple yesterday released the delayed “Take Two” interface for Apple TV. We’ve gone through the update process and tested it out, and here’s our thoughts on the new functionality and interface, with an emphasis on social media. The update process is painless. Navigate to Settings and choose Update Software, and Apple TV will take care […]

U.S. Internet users watched Internet video a record times in December, according to the latest figures from comScore. comScore speculates that some of the increase in viewing of Internet video can be attributed to stale television content as a result of the Writer’s strike. Research Highlights: U.S. Internet users watched more than 10 billion videos […]

Utterz, a service that lets you post multimedia to blogs and social networks from your mobile phone, has expanded its service to 17 new countries. The company has also introduced new online video and audio capture, and ‚Äúconversational threading‚Äù capabilities to help users engage and connect with friends, followers and social groups, both online and […]