IAB Launches Streaming Ad Metrics Standards
Jun 16th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, VideoThe Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions. The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats. The document focuses on: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad […]