New media is the most effective ad channel, according to new information from Redshift Research.

In fact, 74% of the organizations surveyed feel the Internet or email advertising is the most effective channel for connecting with consumers.

Home Movie Day, a celebration of amateur films and filmmaking held annually at many local venues worldwide, is Saturday October 18, 2008.  Home Movie Day events provide the opportunity for individuals and families to see and share their own home movies with an audience of their community, and to see their neighbors’ in turn. It’s a chance […]

  More people are watching video online than ever, with the percent of the total U.S. Internet audience viewing online video now topping 75%.  What’s this mean to you? In  a few years, your television will be more like your computer than a traditional television.  comScore today released July 2008 data from the comScore Video Metrix […]

Think new media and social networking are just for young people? Think again. Market Research firm The NPD Group reports that online activities once mainly popular with teens and young adults are now getting active participation by baby boomers, too: 61 percent of baby boomer Internet users (age 44 to 61) had visited sites that […]

  Students at the University of Western Sydney are circulating a petition asking for cuts in their fees, as the university uses podcasts to extend it “virtual classroom”. Some students, though, like Tammy Lawlor, are not impressed with the University’s podcasts.  “The isolated learning experience is not satisfying for me,” says Ms Lawlor. Lawlor said that in […]

Music Marketing is now shipping the Professional C6 and C6x computers, compact Windows audio workstations. The C6 with 2GB DDR2 800 MHz RAM powered by an Intel 3.0 GHz Core 2 Duo processor, and the C6x with 4GB DDR2 800 MHz RAM powered by an Intel 2.5 GHz Core 2 Quad processor both offer two internal […]

Apple’s Let’s Rock event today offered anticipated updates to the iTunes and Apple’s iPod lines, but failed to do two things that many were hoping for: eliminate concerns over Steve Jobs’ health and offer “one more thing” – an unexpected introduction with some “wow”.  Jobs noted wryly that “The reports of my death are greatly exaggerated,” […]

Ashton Kutcher introduced his web startup, Blah Girls, at the TechCrunch50 today.  As NewTeeVee’s Liz Gannes puts it, “Not only is this one a celebrity-driven startup, but it’s about celebrities. It’s an animated web video show with interactive elements.” It’s also dead on arrival.  Everybody seems to be so wowed by the Ashton Kutcher angle […]

Microsoft today announced Zune updates, timed to upstage iPod/iTunes announcements anticipated from Apple on Tuesday.  Unfortunately for everybody who owns a portable media player, Microsoft’s announcements are woefully misguided and mistimed.  You have to give Microsoft credit for releasing another Zune update that brings new features to their existing players. Apple typically saves significant new features […]

PBS’ Media Shift has published an interesting article that looks at the state of new media education.  Blogger Alana Taylor talks about her experiences in a journalism class at NYU: Professor Quigley begins by explaining how blogs are becoming more important and asks if any of us have a blog. One hand slowly rises. It’s […]