In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters: Question: How significant is Twitter as a marketing vehicle? Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years […]

Micro Persuasion’s Steve Rubel says, even in the day of new media, text is still king on the Internet.  He offers five reasons why: It’s scannable – according to Jakob Nielsen users have time to read at most 28% of the words during an average site visit and 20% is more likely Three letters: SEO […]