The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions. The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats. The document focuses on: Linear Video Ad With or Without Companion Ad Linear Video Interactive Ad Non-linear Overlay Ad […]

Live webcasting startup Flixwagon announced today that it was testing live “high-quality” video streaming from unlocked iPhones to the web, using Flixwagon’s alpha client. Here’s Flixwagon’s announcement: While we don’t condone or recommend unlocking iPhones, as avid iPhone users ourselves we wanted to experiment with ways to enable flixwagon on the iPhone, until the official SDK […]

Internet research firm HitWise reports that, while Hulu is getting big shows, it’s not getting big audiences.  Hulu.com., the joint venture between Fox and NBC that provides streaming video content online, came out of beta on March 15 and has seen a steady share of US Internet traffic since: Alexa’s reach chart mirrors this: The […]

Disney announced today that for the first time, the company will stream its full-length movies online. The films will first air on ABC as part of the network’s weekly Wonderful World of Disney presentation on Saturday nights throughout summer 2008. The full-length films will then be available for free streaming online for the following week. Here’s what […]

AdAge reports that Google has a plan for monetizing YouTube – getting you and other content creators to sell ads: Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of […]

The Simple Flash Video plugin builds on other plugins that allow easy posting of .flv or .mp4 files in WordPress. With this plugin you can easily post .flv or .mp4 videos to your blog. Viewers can then instantly watch the video without having to fully download it before watching. You can also use it to […]

YouTube is looking for citizen journalists.

“People around the world have been using YouTube to report on the events and issues affecting their lives, shedding light on stories that might otherwise not be told and offering new perspectives on events covered by the traditional media,” notes YouTube’s Olivia M. “To highlight these journalists on YouTube, we’re announcing the launch of the Reporter channel type.”

YouTube plans to create a special browse page to highlight “Reporter” channel content.

Hulu today added a smart feature to its embedded videos: video search: We’ve just released a new feature that lets you search for videos from Hulu players that are embedded on blogs, social networking sites and similar pages on the Web. Your search results will appear directly in the Hulu video screen, and you don’t […]

YouTube has announced a new feature for videos on the site – annotations. Video Annotations are a new way for you to add interactivity to your videos. You can use them to: Add background information about the video; Create stories with multiple possibilities (ala Choose Your Own Adventure); and Link to related YouTube videos, channels, […]

Internet TV is rapidly stealing viewers away from traditional TV, according to the latest research from media research firm Ipsos: The percentage of video viewed on a TV among video downloaders and streamers declined from 75% in February 2007 to 70% in February 2008 The percentage of total screen time captured by movie theaters also declined significantly […]