NBC Wants Video-Snacking Audience
Jan 30th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, VideoDuring the keynote at the National Association of Television Program Executives’ Conference, NBC-Universal President Jeff Zucker said that the network has notice a midday bump in online video viewers, and it wants a piece of the action. “We’re also seeing new forms of media consumption,” said Zucker, “like something our research department calls ‘video snacking’‚Äîa […]