Podtrac today announced the Podtrac Media Planner, a new online service designed to demistify advertising in podcasts and serial video clips by helping advertisers learn about audio and video podcasts, view demographics and reach, and sample more than 4000 audio and video podcasts. According to Podtrac, the serial nature of audio and video podcasts provide […]

The Valley Forge National Historical Park and energy utility PECO this week have announced the creation of the PECO Podcast Through History. The Southeast Pennsylvania gas and electric utility has given a $20,000 donation which will fund the creation of a podcast series that can be accessed at the park or from home, that will […]

Actor’s union Equity purports to have achieved a world first, after agreeing a rights deal with the producer of an updated audio podcast of 70s cult sci-fi show Blake’s 7. Equity said its ground-breaking agreement with B7 Productions would guarantee performers a share of net revenues generated from podcast downloads as well as from audio […]

Odeo, a podcasting community that was one of the darlings of early podcasting coverage in the mainstream media, is looking for a buyer: In the last few months, we here at Obvious have been increasingly focused on Twitter. As a result, our original product, Odeo, has not gotten the attention it deserves. It does not […]

Forum Communications has added podcasting capabilities to its Consortium line of enterprise voice conferencing systems. Users have one-touch access and can download conferences as podcasts, letting users to conferences at their leisure. Both Consortium II and Consortium VIP now let users capture calls as podcasts for automatic download via their choice of software such as […]

RealTraps has introduced the Portable Vocal Booth, a device that mounts on any microphone stand to create a highly controlled environment for recording vocals and spoken narration in acoustically hostile spaces. The RealTraps Portable Vocal Booth is larger than competive products, comprising a pair of 2 by 2 foot absorbing panels in a fully adjustable […]

Audiofile Engineering has introduced voXover, a new voice-over automation tool and batch recorder for Mac OS X. voXover is a voice-over automation utility and batch-recorder for multimedia projects that require large numbers of individual audio files to be recorded where a typical multi-track recorder is not feasible. Examples range from video game development and broadcast […]

Blubrry has announced that it now has 1,000 podcasters partcipating in its podcasting community. Blubrry combines standard podcast directory features with community-building and podcasting advertising options. “In creating Blubrry, we all thought about our previous bad experiences with directories and podcast listing sites,” said Blubrry founder Todd Cochrane. “So Blubrry’s monetization options, the lack of […]

Business Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium. According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 […]

The cell phone industry must improve the mobile music experience for consumers or it risks losing out to new competitors like Apple, Warner Music Group CEO Edgar Bronfman Jr. warned Wednesday at the 3GSM World Congress. According to Bronfman, although there are already millions of music phones available throughout the world, only about 8.8 percent […]