Google, Nielsen Partner To Track Video Usage
Oct 24th, 2007 | By James Lewin | Category: Internet TV, VideoGoogle and the Nielsen Company announced today a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google hopes to provide advertisers and agencies with comprehensive information […]