Online Video Growth Slows To 10.5%
Mar 13th, 2010 | By James Lewin | Category: Internet TV, Streaming Video, Video 
The number of unique viewers of online video increased 10.5% year-over-year, according to The Nielsen Company. While still impressive numbers, the explosive growth of a few years ago appears to be gone, replaced by slower, but still respectable organic growth.
Other highlights of Nielsen’s stats:
- People are watching more video – the number of streams watched is growing faster than the number of views;
- People are spending more time with online video – time per viewer grew 7%; and
- People are spending more time with long-form videos, time at Hulu is up and down at YouTube.
Details below.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Feb-10 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 141,055 | 10.5% | -1.1% |
| Total Streams (000) | 10,300,337 | 15.8% | -6.9% |
| Streams per Viewer | 73.0 | 4.7% | -5.8% |
| Time per Viewer (min) | 181.9 | 7.4% | -3.6% |
| Source: The Nielsen Company | |||
| Top Online Brands, Ranked by Unique Viewers | ||
|---|---|---|
| Video Brand | Unique Viewers (000) | MOM Viewers % Growth |
| YouTube | 108,776 | -3.4% |
| Yahoo! | 25,513 | -2.2% |
| 22,532 | 4.7% | |
| MSN/WindowsLive/Bing | 18,992 | 21.4% |
| Hulu | 14,130 | -7.4% |
| CNN Digital Network | 13,567 | 30.6% |
| Fox Interactive Media | 11,314 | -1.2% |
| AOL Media Network | 7,961 | 17.0% |
| ESPN Digital Network | 7,420 | -17.5% |
| CBS Entertainment Network | 7,312 | 4.3% |
| Source: The Nielsen Company | ||
| Top Online Brands ranked by Video Streams | ||
|---|---|---|
| Video Brand | Total Streams (000) | MOM Streams % Growth |
| YouTube | 5,914,160 | -10.7% |
| Hulu | 647,560 | 1.9% |
| MSN/WindowsLive/Bing | 218,684 | 21.7% |
| Yahoo! | 196,736 | -11.1% |
| CNN Digital Network | 152,406 | 46.2% |
| Turner Sports and Entertainment Digital Network | 137,468 | 0.1% |
| Nickelodeon Kids and Family Network | 130,568 | 11.5% |
| ABC Television | 116,245 | -9.5% |
| CBS Entertainment Network | 107,590 | 24.4% |
| Fox Interactive Media | 104,787 | -15.8% |
| Source: The Nielsen Company | ||
| Top Online Brands, Ranked by Time Spent Viewing per Viewer (250K Unique Viewer Minimum) | ||
|---|---|---|
| Video Brand | Time per Viewer (min) | MOM Time % Growth |
| Hulu | 244.8 | 4.3% |
| ABC Family | 203.3 | 10.8% |
| Youku | 195.6 | 2.1% |
| Liquid Compass | 183.2 | -14.6% |
| Megavideo | 160.0 | -13.5% |
| Cwtv.com | 127.0 | 102.9% |
| Tudou.com | 110.8 | -6.8% |
| YouTube | 108.0 | -3.6% |
| Justin.tv | 104.3 | -35.4% |
| Internet Archive | 95.1 | 426.0% |
| Source: The Nielsen Company | ||
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
Image: stevegarfield
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“People are watching more video – the number of streams watched is growing faster than the number of views;”
please can you expand this point for me? Is this views per page?