YouTube Ad Gets Better ROI Than SuperBowl Spot
Oct 31st, 2006 | By James Lewin | Category: Digital Video Downloads, VideoAd Age reports that Dove Evolution, a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand, has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.” Its also brought the biggest-ever traffic spike […]