Advertising at Podcasting News

Contact us if you're interested in advertising at Podcasting News.

Why? Because it works! But don't take our word for it - listen to what advertiser Wichita Rutherford has to say: MP3

Background Information

Podcasting News is a leading source for information about podcasting. The site features a massive, user-contributed Podcast Directory, and an active and growing podcasting forum.

Podcasting News is one of the most popular sites on the Internet and reaches a large and rapidly growing number of people. Here's what Alexa has to say about our Daily Reach:

The number of iPod owners and podcast listeners is growing rapidly, along with the potential audience of portable media player users. According to Pew Internet, eleven percent of Americans over 18 own an Apple iPod or similar MP3 player, and almost one in five of those under the age of 30 own a digital music device.

• Men are more likely to have iPods/MP3 players than women. Some 14 percent of men have the players, compared to 9 percent of women.
• 14 percent of those ages 30-39 have an MP3 player and 14 percent of younger baby boomers, ages 40-48, have them.
• 15 percent of Internet users have iPods/MP3 players, compared to 4 percent of non-Internet users. Those with six years or more of Web experience are twice as likely to have them as those who are relative new to the Internet newbies.
• 23 percent of those with broadband at home have iPods/MP3 players, compared to 9 percent of those who have dial-up connections.

According to Arbitron, Internet broadcast listeners are twice as likely to have have purchased items online compared to Internet users that do not regularly listen to Internet broadcasts. Those that listen to Internet broadcasts also spend more money online.

Ad Information

Several types of ads are available, including standard  468 x 60 IMU web banners & 120 x 240 IMU buttons. Rates start at $400/month. Let us know what size you're interested in, and the time frame, and we can provide a written quote.

120 x 240 ads can be .jpg or .gif images; we don't allow animation on these, because the page would be too blinky!

The 468 x 60 ads can be .gif, .jpg or Flash images; 10 Kbyte max file size recommended. We will accept or reject advertising at our discretion.

Ads run by month, but arrangements can be made to update them at any point. There is no additional fee for click-throughs, so you're not penalized if your ad works well.

For more information, please contact us.