User-Generated Video Viewing Grows 70% In One Year
January 25th, 2008
According to research from Accustream, user generated video (UGV) - things like video podcasts, vlogs and YouTube videos - scored 22 billion views in 2007.
That’s a 70% increase over 2006. People’s attention is moving to online video fast, limited mainly by bandwidth and the availability of content.
Other research highlights:
- Long tail videos getting substantial traffic - almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before.
- UGV sites are attracting the attention of pros - There is a growing presence of both semi-professional and professional content inside UGV environments. For example, YouTube partner channels accounted for 10.6% of cumulative site views generated over the past year. Semi professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views.
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